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About Us

Purest Diamonds Delivered

A strategic alliance between StarGems Group and SimGems Group was formed in 2023.

With four decades of experience and growth in the diamond industry, Stargems boasts an extensive market reach across Antwerp, Mumbai, Dubai, Johannesburg, and Hong Kong.

SimGems is dedicated to the sales and distribution of consistently high-quality diamonds, with a strong commitment to new technologies and excellence. SimGems has expertise in key markets such as Israel, India, the USA, and Hong Kong.

OUR VISION

By establishing this strategic alliance, our vision is to create a sustainable global supply and demand chain for luxury and fine-grade investment diamonds. Our foundation is built on quality products, industry best practices, and value creation for both our customers and ourselves.

OUR MISSION

We aim to become leaders in polished diamond sales and distribution by establishing a strong market presence in the Far East and beyond, and maximizing the use of our existing resources, including inventory and salesforce to provide our clientele with the best quality diamonds and services.

How Do We Source Our Diamonds?

Kimberley Process

We carefully source our diamonds following the guidelines laid down by the Kimberley Process, a hallmark trade regime in the diamond industry that promotes ethical manufacturing of diamonds. Our rough-cut diamonds are certified ‘conflict-free’ by the Kimberley Process Certification Scheme.

Ethical Sourcing

We follow strict labour and environmental regulations in our mining processes. We truly believe that our workers are our pillars of strength and we ensure to pay them fair wages and provide them with safe working conditions. We do not condone child labour or forced labour in any manner.

Today, SimStar takes a technology-first approach driving a seamless customer experience through a mobile app and website utilizing top-tier ERP and CRM tools. Diamond enthusiasts can effortlessly explore our extensive inventory via our e-commerce-enabled app and website, easily finding the perfect cut, clarity, color, and carat with just a few clicks.

We are primed to become an IT diamond enterprise in the years to come, thanks to our focus on best-in-class technology at both the sales and manufacturing levels. Excellent manufacturing, marketing and network building are the pillars that have enabled us to become a leading supplier of diamonds. However, it is our unwavering dedication to customer satisfaction that truly distinguishes us from the rest.